Mark Rooney, CFP®, CLU, ChFC

Managing Partner


  • New York State University -Undergraduate Studies (BS, Communications)
  • London School of Business-(F.S.E.)
  • Certified Financial Planner (CFP®)
  • Chartered Financial Consultant (ChFC)
  • Chartered Life Underwriter (CLU)
  • Advanced Certificate in Financial Counseling
  • CA Insurance Lic #0471104

 Professional Affiliations:

  • The Society of Financial Service Professionals (SFSP)
  • Registered Principal with the Financial Industry Regulatory Authority (FINRA)
  • Executive Leadership Cabinet of GAMA International
  • National Association of Financial and Insurance Professionals (NAIFA)
  • Research Agency Group (RAG) -LIMRA
  • Association of Advanced Life Underwriters (AALU) -Ambassador
  • GAMA Foundation Board Past Chairman
  • GAMA International Past Board Member
  • The American College Board of Trustees
  • 2014 GAMA International Management Hall of Fame Inductee

Professional Background:

  • Agent -Los Angeles, CA
  • District Manager -San Jose, CA
  • Agency Manager -Ventura, CA; San Diego, CA; San Francisco, CA
  • Regional President -Chicago, IL
  • Chief Marketing Officer -New York, NY
  • Chairman/CEO of EquiSource -Equitable Brokerage Company -New York, NY
  • Chairman/CEO -Frontier Trust Co., Fargo, ND
  • President -Equitable Variable Life Insurance Co. (EVLICO), New York, NY -1990
  • General Manager -Los Angeles, CA
  • Western Regional President -Equitable Advisors
  • Los Angeles Senior Executive Vice President –Equitable Advisors
  • Founder and Managing Partner of The Business Strategies Group of Southern CA


  • Married 40 Years
  • Wife Diane, Son Shane
  • Lives in Newport Coast, CA

CFP® and CERTIFIED FINANCIAL PLANNER™ are certification marks owned by the Certified Financial Planner Board of Standards, Inc. These marks are awarded to individuals who successfully complete the CFP Board's initial and ongoing certification requirements.

California Insurance License #: #0471104

Securities offered through Equitable Advisors, LLC (NY,NY 212-314-4600), member FINRA/SIPC(Equitable Financial Advisors in MI & TN). Annuity and insurance products offered through Equitable Network, LLC and its insurance agency subsidiaries. Equitable Network, LLC does business in California as Equitable Network Insurance Agency of California, LLC, in Utah as Equitable Network Insurance Agency of Utah, LLC, and in Puerto Rico as Equitable Network of Puerto Rico, Inc. Equitable Advisors and its affiliates do not provide tax or legal advice. Individuals may transact business and/or respond to inquiries only in state(s) in which they are properly registered and/or licensed. The information in this web site is not investment or securities advice and does not constitute an offer.